The legacy of Cello World Limited traces back to 1982, when our predecessor entity, Cello Plastic Industrial Works, began offering high-quality plastic houseware products under the iconic “Cello” brand. Over the last four decades, we have evolved from a modest manufacturer of plastic household items into one of India’s most respected and diversified consumer houseware brands.

Driven by a commitment to innovation, quality, and design excellence, Cello World today boasts one of the most comprehensive product portfolios in the Indian consumer houseware industry. Our product range spans glassware, opalware, melamine, porcelain, plasticware, and stainless steel categories — delivering functional, durable, and aesthetically appealing solutions for everyday living.

According to the Technopak Report, Cello World holds a leading position in the consumer houseware market, offering customers across India and international markets products that combine style, performance, and sustainability. Each of our products reflects decades of manufacturing expertise, design precision, and a deep understanding of consumer preferences.

Manufacturing Excellence

Cello World operates 13 state-of-the-art manufacturing facilities across five strategic locations in India, equipped with advanced global technologies and automated systems that ensure efficiency, precision, and consistency in production.

In our ongoing pursuit of innovation and capacity expansion, we are establishing a new glassware manufacturing facility in Rajasthan, featuring European-made machinery that integrates high productivity with superior craftsmanship. This facility will further strengthen our capabilities in design accuracy, quality control, and large-scale production — reinforcing our commitment to “Make in India” and world-class manufacturing standards.

Our investment in technology, sustainable practices, and research & development continues to drive growth and maintain our leadership in the ever-evolving consumer goods landscape.

Vision

To be India’s most trusted and innovative consumer houseware brand by delivering world-class products that enhance everyday living and bring joy to every home.

Mission

Our mission is to continually innovate and expand our product portfolio, integrating modern design, superior technology, and sustainable practices to meet the dynamic needs of consumers across India and beyond. We aim to build long-lasting relationships based on quality, trust, and customer satisfaction.

Core Values

• Quality First: Every Cello product embodies durability, reliability, and excellence.
• Innovation: We consistently invest in research and technology to stay ahead of trends.
• Sustainability: We are committed to responsible manufacturing and environmental stewardship.
• Customer-Centricity: Our consumers are at the heart of all our decisions.
• Integrity: We operate with transparency, fairness, and ethical responsibility.