Location: Flexible / Open
The Strategy & Transactions Marketing Leader serves as a trusted marketing advisor to business leaders and key stakeholders, with a focus on business outcomes. Overseeing a team of marketing professionals, you’ll provide strategy and planning for integrated marketing plans and execute campaigns and events that support Deloitte’s Strategy & Transactions business. This role has indirect responsibility for extended team members including marketing practitioners who collaborate with the alliance partners, internal business stakeholders, and external vendors.
Qualifications include:
- 12+ years of relevant corporate B2B marketing experience
- Bachelor’s degree, ideally with a focus in Marketing or a related business or technology field
- Strong understanding of Strategy development and M&A / transactions processes and selling cycles – including experience marketing in B2B contexts around these business areas
- Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results; experience working in agile a plus
- An innovative mindset that can think strategically with a willingness to execute tactically
- Strong organizational skills and project management skills – with ability to prioritize and manage expectations across multiple, complex projects / priorities with aggressive due dates and quick turn-around times
- Detail-oriented with excellent follow-through skills
- Excellent verbal and written communication skills, including effective storytelling, presentation and negotiation skills
- Ability to work in a matrixed organization with a cross-functional, virtual team; experience in large corporate settings and /or professional services a plus
- Flexible and able to thrive in a fast-paced environment, while possessing a high-level of comfort with ambiguity
- Experience with advanced analytics and using campaign data and sales data to determine priorities and measure effectiveness
- Proficient in MS Office suite including Word, Excel and PowerPoint (intermedia to advanced skills in PowerPoint a plus)
- Limited immigration sponsorship may be available.
- Ability to travel 25%, on average, based on the work you do and the clients and industries/sectors you serve
Key responsibilities include:
- Leading, building and managing a team of strategic marketers to align marketing and communications programs to business priorities in support of driving awareness and progressing pipeline
- Developing the overarching marketing strategy for the business, and serving as the strategic marketing advisor for executive leadership; reporting out regularly on marketing ROI and impact on the business
- Establishing executive relationships – including with sales – and bringing new creative ideas to help advance business priorities against defined goals
- Managing the overall portfolio of campaigns and activity to ensure proper prioritization and utilization of appropriate resources; aligning closely with execution teams to manage bandwidth
- Planning and managing the overall marketing calendar and budget for the portfolio, including major campaigns, product / offering launches, major events and core marketing maintenance activities
- Coordinating across the marketing leadership team to integrate messaging and strategies, as applicable, to tell a cohesive story to the market around priority areas
- Working strategically alongside communications leadership around internal marketing campaigns and earned media strategies and coverage
- Setting KPIs and measuring the success of campaign activity, driving agility in content and channels to inform future campaign strategies and tactics