Location: Bangalore, Karnataka, India
Company: Bajaj Electricals
Job ID: 37799
Type of Role: People Management
Business Unit/Division: Consumer Products – Trade Sales
Job Purpose
Lead sales and distribution for the assigned geography, drive business growth through effective channel partner management, ensure market execution excellence, and deliver on revenue, distribution reach, and collection targets.
Key Responsibilities
Business & Sales
- Achieve primary sales targets through timely distributor orders and billing.
- Drive secondary sales growth via distributor and retailer engagement.
- Ensure consistent secondary sales through distributor phasing and planning.
- Achieve primary targets for Nex Direct Dealers.
- Deliver primary and secondary sales for new product commercialization (NPD).
- Drive premiumization to increase high-value product penetration.
Distribution Management
- Execute Go-to-Market (GTM) strategies at the regional level in line with state objectives.
- Ensure distributor ROI and long-term sustainability.
- Strengthen distributor infrastructure and build strong relationships.
In-Market Execution
- Conduct extensive market visits with TSMs to monitor ground execution.
- Drive productivity for DSOs and TSMs, monitoring performance regularly.
- Implement market engagement activities, BTL initiatives, RBP program, WOD & DOA for RPL stores.
- Optimize trade schemes and loyalty programs to boost sales.
- Track competition, identify market threats/opportunities, and share insights with state teams.
- Expand numeric and weighted distribution to increase market coverage and brand presence.
- Enhance process efficiency in sales operations and ensure IT tools are adopted by TSMs.
After Sales & Commercial Efficiency
- Coordinate with service teams to resolve after-sales issues in the region.
- Ensure timely collection of channel finance and Bajaj Electricals (BEL) outstanding.
- Drive distributor working capital efficiency.
Qualifications & Experience
- Education: Graduation (any stream).
- Work Experience: 5–7 years in B2C sales (FMCD, FMCG, or consumer durables), with exposure to regional markets.
- Certifications: Not mandatory.
Behavioral Competencies
- Think Beyond
- Put Customers First
- Collaborate to Win
- Develop Talent
- Be the Best
- Be Agile