Department: Marketing
Location: Delhi, India
Reports to: Head of Product Marketing – Schools
Organization: Cambridge University Press & Assessment
About the Organization
We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organization, proudly part of the University of Cambridge. Our mission is to unlock the potential of millions of learners worldwide through innovative education and trusted academic resources.
Job Purpose
The Senior Manager – Marketing (K-12 Business) will lead, plan, and execute marketing and communication strategies (both print and digital) aligned with Cambridge’s brand and business goals. This role focuses on driving engagement and growth for the K-12 home publishing business across South Asia. You will collaborate with cross-functional teams—Product, Sales, and Strategic Partners—to create integrated marketing campaigns that strengthen the Cambridge brand and deliver measurable business impact.
Key Responsibilities
- Develop and implement strategic marketing plans to promote K-12 products across South Asia.
- Drive brand awareness and engagement through integrated campaigns (digital, social, and traditional).
- Understand customer segments to create localized and effective communications.
- Measure campaign performance and optimize marketing ROI.
- Oversee quality control of all marketing materials, ensuring alignment with Cambridge brand standards.
- Manage a Marketing Executive and supervise the K-12 marketing budget.
- Partner with sales teams to plan activation campaigns for deeper school penetration and retention.
- Design and execute STEM-focused campaigns to expand reach in target segments.
Qualifications & Experience
- Graduate or Postgraduate in Marketing, Communications, or Journalism.
- 8–12 years of experience in marketing, preferably in the Publishing, Education, or EdTech industry.
- Proven expertise in strategic planning, campaign execution, and brand management.
- Strong writing, editing, and presentation skills with excellent command of English.
- Experience in managing multicultural teams and large-scale marketing projects.
Key Skills & Attributes
- Strategic mindset with strong execution capabilities.
- Excellent communication, negotiation, and interpersonal skills.
- Creativity, adaptability, and problem-solving ability.
- Business ownership mindset; focused on ROI and measurable growth.
- Ability to manage multiple priorities in a fast-changing environment.
Why Join Us
Be part of a global leader in educational publishing that values innovation, integrity, and impact. At Cambridge, you’ll shape meaningful learning experiences and help transform education for millions of students worldwide.