Marketing at Tally is a strategic business enabling function, driving innovation and consistency. We believe in, Customer Connect, Integrated Marketing, Testing and Feedback – Importance of feedback can never be over-rated. We test and seek feedback on our communication themes, product releases. Branding, Customer Marketing, Partner Marketing.
We believe in
- Integrated Marketing: Leveraging all channels by maintaining uniformity of brand voice, visuals, and messaging.
- Customer Centricity: Placing the customer at the heart of all marketing efforts.
- Brand Stewardship: Custodian of Employer Branding.
- Marketing with purpose, not noise: Supporting business growth with value driven communication.
What You Will Own
We are seeking a dynamic and results-oriented Digital Marketing Executive to join our team and play a pivotal role in driving online lead generation through biddable media. The ideal candidate will have a strong understanding of digital marketing strategies, particularly in paid search and social media advertising and be adept at managing and optimizing campaigns across various other online channels.
Experience You Should Bring
- Experience in digital marketing, with a focus on biddable media.
- Strong understanding of digital marketing channels and strategies.
- Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Google Analytics, social media advertising platforms).
- Excellent analytical skills and ability to interpret data using multiple tools.
- Strong communication and interpersonal skills.
- Creative problem-solving abilities.
- Knowledge of latest AI tools to improve efficiency & proficiency of work.
- Leading digital advertising platforms like Google Ads, Meta Ads, LinkedIn Ads etc.
- Leading tracking and analytics platforms like Google Analytics, Google Tag Manager, Clarity etc.
- Hands-on experience in Microsoft Office.
What You Will Be Doing
Campaign Strategy & Execution:
- Plan, set up, launch, and manage PPC multiple campaigns across major platforms including Google Ads (Search, Display, Shopping, Video), Meta Ads (Facebook/Instagram), LinkedIn Ads, YouTube Ads, and potentially other platforms like Twitter Ads, Pinterest Ads, etc.
- Conduct in-depth audience targeting and competitive analysis for multiple geographies & campaigns.
- Develop compelling ad copy, headlines, and calls-to-action (CTAs) for various ad formats.
- Implement and manage bid strategies (manual, automated, smart bidding) to optimize for specific campaign goals (e.g., conversions, clicks, impressions).
- Ensure proper tracking and conversion setup using tools like Google Tag Manager, Google Analytics and platform-specific pixels/tags.